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Meaningful Marketing Measurement:
Email Focus
Email continues to provide the highest ROI of all digital marketing channels, delivering the audience engagement that marketers can consistently rely on to produce tangible results.
from the solution that powers the world’s most loved brands
What's Inside:
Why read this guide?
In a world where consumer attention is being spread ever more thinly across multiple platforms, and the picture of the attribution of campaign effects is muddied by the dominance of the GAFA walled garden platforms (Google, Apple, Facebook, Amazon), it is more important than ever to acknowledge the full effects of the email channel.
In this guide, you'll learn
By drawing on data from over three hundred email campaigns, and beyond that over 1,000 cross-channel campaigns overall, the DMA’s Intelligent Marketing Databank provides insight into the effectiveness of the email channel, but also crucially into how marketers are measuring the effectiveness of the email channel.
Here is what you will learn from this guide:
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About Campaigner
Campaigner is an advanced email marketing and email automation platform used by over 120,000 businesses worldwide. Campaigner sends billions of emails every month for it's Fortune 500 clients and several of the world's leading brands.