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- CONVERSION TRACKING
Measure the true impact of your email campaigns
Track conversions resulting from your email campaigns and automation workflows. Use conversion data to create dynamic content and segments.
- POWERFUL REPORTING
Get a complete picture of your conversion data
Get real-time conversion metrics for your campaigns and automation workflows. Drill down on your conversion reports to identify repeat customers, correlate conversions to geolocation, experiments and tally conversion values.
Total conversions
Real-time summary of all your conversions and total conversion values. Keep a pulse on the ROI of your marketing campaigns.
conversion value
Correlate conversion events with actual purchase values so you gauge the true impact of your messaging and targeting.
Conversion frequency
Pinpoint repeat conversions by individual subscribers, see last conversion and the frequency of conversions.
Conversion-driven email automation workflows
Optimize your email automation workflows for conversions or use conversion data as control elements of your automation design and logic.
Conversions as conditions
Use conversion events, values or frequency as conditional logic to guide your workflow paths.
Conversions as goals
Create automation workflows where subscribers are guided through a funnel where a conversion is the defined goal.
Conversion as triggers
Reverse the order where automation workflows are triggered based conversion events or conversion values.
- PERSONALIZATION
Create dynamic and conditional content
Customize the content of your email campaigns using dynamic content based on conversion rules and data. Send the right message based on conditions set around conversion history or value of conversions.
- SEGMENTATION
Create powerful segment using conversion values
Create static and dynamic segments based on conversion data. Automatically bucket your subscribers based on whether they have converted in the past, when was the last conversion, how many times they have converted or what was the value of the conversions.
More Features
Send the right message to your most valued customers by analyzing historical purchase behavior data.
Guide users along their buyer journeys using advanced email automation.
Deliver high-performing emails by eliminating guesswork. Use data to drive results.
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