The holiday season countdown has officially begun. And we’re pretty sure you’ve ramped up your holiday email strategies by now, but if you haven’t, well, It’s never too late to join the party. There’s still time to jump into the holiday-themed email mode with our top holiday marketing tips. And for those of you who have already geared up your holiday email strategies, first of all, great job! The following tips and tricks will ensure that you’re indeed on the right track.
That said, we know it gets chaotic and overwhelming for businesses as they are under a lot of pressure to make the most of the holiday season. We understand that. And that’s why we’ve come up with the top strategies to implement in your holiday email campaigns to overcome the holiday jitters and have a great holiday season.
So how do we spread the festive cheer in the email world?
Segmentation, aka the centerpiece of email marketing
When it comes to designing your email marketing strategy for this holiday season, we cannot stress enough the importance of segmenting your audience and sending targeted emails. Even though segmentation might seem like a never-ending task, understanding the customer base and sending them those personalized messages can not only help you get off Santa’s naughty list (pun intended) but also help you with your deliverability rate.
And to help get you started on the segmentation path, we’ve curated a list of different segments-
- Interest-based segmentation – Create segments with customers who are interested in your different product categories. For instance, if you’re a travel company, segment the list based on whether they’re domestic or international travelers
- Frequency of purchase – Segment your customers based on whether they like to purchase from you regularly or they like to shop during a particular season. Customize the information in your emails as per their preference.
- Discount lovers or not – Segments can help you determine which of your customers will most likely buy from you when you offer them discounts or promo codes. Knowing this information, you can target those specific customers with a nice holiday discount or maybe with a freebie to spark their interest. In a similar vein, segmenting can assist in avoiding offering discounts to members who happily pay full price.
Fitbit nailed their holiday email not only with their holiday discount offer but also with the overall look and feel of their email.
Become your customer’s Santa
Well, not literally, but hear me out first. We all know for a fact that inboxes are going to be swamped with a gazillion promotional messages during the holidays. And when everyone’s trying to get a share of the pie, how do you make your brand stand out?
First of all, don’t make your emails look like a sales pitch. Instead, focus on solving a problem for your customer. As holiday seasons can be chaotic and challenging for almost everyone, and with endless gifts to buy, you can gain the trust of your customers by creating a smooth online shopping experience, thus making their life simpler.
Dig a little deeper into your customer’s journey and discover their pain points. Would they like free shipping? Or gift bundles? Or probably wrapping paper for their gifts? (Honestly, I always forget this and have to improvise at the very last minute).
Season Three did a fabulous job at educating the readers of their free shipping dates. Emails like these remove the guesswork of the shipping dilemma out of the picture. It also gives the customer the impression that their time is valuable, which increases their faith in the brand.
New holidays? Count us in!
As people nowadays are becoming increasingly aware of excess consumerism, some might not be too keen on participating in the Black Friday and Cyber Monday madness. To make sure you don’t leave any of your potential customers behind, here are some tips for capturing their attention –
- Small Business Saturday-
A special day geared toward purchasing locally, allowing the community to demonstrate gratitude and provide encouragement for their local companies. It occurs on the Saturday following Black Friday and before Cyber Monday.
Here are some Subject Line Inspirations-
Black Friday is so yesterday. It’s time for Small Business Saturday!
It’s a Big Thing to Small Shop
Coming together as a community this Saturday 👫
- Giving Tuesday
It occurs on the Tuesday following Black Friday and Cyber Monday. It is intended to stimulate charitable contributions all across the world. Giving Tuesday typically takes the shape of an alternate shopping day to Black Friday or Cyber Monday for consumers since some brands contribute a portion of Giving Tuesday revenues to charity.
For instance – We love this campaign from Lyft; it shows it cares for its community and has a soft-sell approach.
Landing pages to the rescue
The landing page is one crucial aspect that can be easily overlooked while curating the winning holiday email marketing strategy. Believe it or not, a lot of potential customers are lost along the way as sometimes the call to action button takes them to the website’s home page.
As the customer’s attention is very fickle, make them feel their time is valuable. Make a holiday landing page that reflects your new holiday offer and/or sale mentioned in the email. You don’t want to lose your potential customers at their final stage, do you?
Pro Tip: Why not offer a discount or gift when the landing page is shared by the reader, and then new subscribers can also purchase from that link? It will not only make your customers happy by getting a discount but also grow your subscriber list. A win-win for everyone!
A Bonus Tip
The holiday season is quickly approaching, and we know there is much more to do than brush off our Christmas sweaters and decorate the halls with festive lights. So, regarding email marketing, we have created your go-to guide for this holiday season. Head over to our all-in-one Holiday Guide to access the winning strategies, tips, tricks, and holiday inspiration templates to elevate your email marketing efforts for the holidays.
See you there!
