Grow Your E-commerce Business with Email
Regardless of the industry you are in email marketing helps to create powerful personal connections with your customers. It also allows you to create brand awareness that helps in your growth. Email marketing returns an average of $44.25 in revenue for every $1 that is spent. Return on investment is the prime factor here and no other channel has a higher ROI than email. That’s why ecommerce email marketing strategies are so important.
Small businesses in particular profit massively from email marketing when they incorporate a conversion-optimized email strategy. Email remains the best way to communicate with customers to give updates about what’s going on with your business and helps to grow your customer base.
E-commerce businesses have a lot of options to market their products online. Social media, SEO, content marketing are some options for marketers. However, email remains the most rewarding. 70% of consumers say that they make use of discounts and coupons they receive via email and 60% of them said they subscribe to emails to receive offers. No wonder e-commerce businesses are leveraging their email marketing strategies to grow their revenue
Take Kitchen Collection for example, they are a houseware retailer and area growing business that has outlets in over 200 locations and their online business is accelerating.
Setting the stage for inbox delivery
They saw remarkable results from email marketing and wanted to adopt the channel at scale. However, like many other SMBs, focusing on email, they were finding it increasingly difficult to reach customer inboxes and being heard over bigger brands. With a limited budget and a small marketing team, they were looking for other ways to up their ante in email marketing.
See what Kitchen Collection did with their email marketing strategy to reach more customers, build their voice and ultimately what results were seen.
