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Email Marketing Glossary Terms
Stay up-to-date on email marketing key trends and find definitions for important terms.
USP
USP
USP or Unique selling proposition is the aspect of a product or service that sets it apart from the competition. When the marketplace is oversaturate with products or services similar to yours, it’s vital to know why you stand out.
Why would a customer pick your product over all of the other products? The answer to that question should be your unique selling proposition. But the answer shouldn’t be a feature, it should be a benefit. It should focus in on a customer pain point that the other products on the market cannot solve. USP is a key element in branding and when used properly in advertising, it can gain new customers as well as make existing customers stay.
Email Tip
1. Use your USP in your emails. 2. Make your content relevant to your USP. 3. Use your subject lines to reflect the same vibe as your USP.
Most common terms
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