The Power of Data in Email & SMS Marketing
Without a data-driven approach, even the best-designed campaigns can fall flat.
Amy Doyle Ellwood
May 20, 2025
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Best Practices
Spring Refresh Part 2: Email Marketing KPIs
Past performance data often reveals areas of opportunity – things to continue/stop doing, and clues about trends in your audience behavior that can help spark new ideas for email content and promotions.
David Clayton
May 1, 2024
Spring Refresh: Elevate Your Email Marketing
Just like clutter can accumulate in our physical spaces, our email lists and campaigns can often benefit from a thorough spring cleaning.
Amy Doyle Ellwood
April 22, 2024
Monetizing Your Newsletter With Affiliate Marketing
Newsletters can be much more than simple news or updates. They can be a lucrative channel for earning additional revenue.
Adam Potts
December 5, 2023
Black Friday Email Marketing 2022 – Strategies and Examples
Black Friday is this week and that marks the beginning of the holiday season. Here are some last minute tips, strategies along with examples for you to give final touches to your campaigns.
David Clayton
November 21, 2022
Holiday (and everyday) Email Deliverability Tips
With holiday season knocking on the door, marketers are having a hectic schedule working on last minute campaigns. Don’t forget the basic deliverability tips though! We are here to remind you of them.
Nishita Nishar
November 17, 2022
Things Are Changing In The SMS World. Are You Aware Of It?
Things are changing in the SMS world, so it is important to update yourself with the US toll-free number best practices. Read on to find the latest industry news.
Nishita Nishar
November 8, 2022
Get Ready To Ace This Holiday Season With Top Email Marketing Tips + Examples
As the holiday season approaches, pull up your socks and get your email campaigns ready to impress your audience. Here are some top tips and inspiring examples.
Nishita Nishar
November 1, 2022
The Ultimate Guide to CTAs (Including Some Best Practices)
Call to action or CTAs are critical in determining the next step for your customers. This guide tells you how to create the best CTAs that work well for your goals.
The Campaigner Team
August 2, 2022
Why You Should Never Use a “No-Reply” Email Address (and What to Do Instead)
In this article, we talk about no-reply email addresses: what they are, why you shouldn’t use them, and what to do instead.
The Campaigner Team
June 6, 2022