Landing Page

A landing page is a page that readers are directed to when they click on a link in a marketing campaign. This link can be from a web search, emails, or any digital marketing advertisements. They are primarily used to convert leads. They work by being on extension of a campaign. A customer sees the advertisement and clicks on a call to action to learn more or sign up and they are brought to the landing page. 

An effective landing page will have a form to gather information about the visitors. To get the visitors to fill out the forms, the landing pages often have offers such as free content, free trials or discounts. Each campaign should have its own landing page since these pages are very focused.