Our Director of Client Services for Campaigner & SMTP.com, Amy Doyle Ellwood, recently authored a blog post for our partners at Mailcon. It’s a great read and also incredibly timely, so we’re happy to repost it and share it out to a wider audience. Enjoy!
Just as Santa Claus relies on his trusty team of elves to prepare for the holiday season, you can depend on email automation to help you achieve your holiday sales goals with ease and efficiency.
Newsletters can be much more than simple news or updates. They can be a lucrative channel for earning additional revenue.
Email marketing without list cleaning is like popcorn without the butter – it’s still good, but you need butter to make it great.
Starting in February 2024, new requirements will apply to those sending 5,000 messages per day or more, or approximately 150,000 messages per month.
Dividing your audience into distinct segments to create personalized and relevant marketing campaigns, consistently drives higher engagement and conversion rates.
By tapping into the workings of human behavior and decision-making, we email marketers can amplify our efforts and achieve higher conversion rates.
Before you start sending your strategy around the never-ending internal approval cycle, make sure you have added space for introducing SMS marketing this year.
Businesses and consumers alike will be spending during the holiday season, and we need to be equally ready to capture their attention before holiday budgets are exhausted.
As an email marketing evangelist you understand its value, but how do you convey this to decision-makers effectively?
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